Google Once Paid $100 Million To Keep Neal Mohan From Joining Twitter

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Last Updated:May 28, 2025, 11:07 IST

Neal Mohan, YouTube CEO, redefined integer advertising. Google paid $100 cardinal successful 2011 to support him from joining Twitter. His vocation began astatine NetGravity, starring to Google.

Neal Mohan, the CEO of YouTube, erstwhile thought astir joining Twitter. (Photo Credit: YouTube)

The nationalist whitethorn not wide recognise Neal Mohan, but wrong Silicon Valley, he’s credited with redefining integer advertizing and steering YouTube’s merchandise vision. The Indian-American tech person has consistently stayed retired of the spotlight, strategically driving initiatives that turned Google and YouTube into ascendant planetary forces.

Recently, Neal Mohan made a uncommon podcast quality with Nikhil Kamath, co-founder of Zerodha, wherever an absorbing item astir the YouTube CEO came to light. Kamath shared that Google had erstwhile shelled retired a staggering $100 cardinal to support Mohan from leaving the institution for Twitter (now known arsenic X).

In 2011, Neal Mohan recovered himself astatine the bosom of an aggravated endowment conflict betwixt Google and Twitter. The rivalry concluded with Google offering him a staggering $100 cardinal successful banal to guarantee helium stayed with the company.

How Fate Brought Neal Mohan to Google

After earning his electrical engineering grade from Stanford successful 1996, Neal Mohan started his nonrecreational travel astatine Andersen Consulting (now Accenture). Just a twelvemonth later, helium moved to a then-little-known startup called NetGravity, which was yet acquired by DoubleClick, marking the existent opening of Mohan’s impactful vocation successful tech.

At DoubleClick, Neal Mohan rapidly climbed the firm ladder, transitioning from services to income operations earlier yet becoming Vice President of Business Operations. His crisp instincts and exceptional endowment didn’t spell unnoticed, peculiarly by David Rosenblatt, a cardinal fig who would spell connected to play a important relation successful shaping Mohan’s vocation trajectory.

When DoubleClick faced challenges, Neal Mohan and David Rosenblatt teamed up to reimagine the company’s future. Their strategical overhaul proved highly successful, culminating successful Google’s $3.1 cardinal acquisition of DoubleClick successful 2007, according to Business Insider.

By 2011, Neal Mohan had emerged arsenic a cardinal designer down Google’s advertizing platforms and was playing a pivotal relation successful shaping YouTube’s merchandise strategy arsenic Chief Product Officer. His stature successful Silicon Valley had grown significantly. Meanwhile, Twitter was grappling with its modulation into a sustainable business. David Rosenblatt, present a committee subordinate astatine Twitter, saw an accidental and aimed to bring Mohan connected committee arsenic Twitter’s Chief Product Officer.

Google wasn’t astir to suffer Neal Mohan without a superior fight. In a bold move, the institution countered Twitter’s connection with a staggering retention package—over $100 cardinal successful restricted banal units acceptable to vest implicit respective years, according to TechCrunch.

That determination proved pivotal—Mohan stayed with Google, yet rising to go CEO of YouTube and continuing to play a large relation successful shaping the company’s future.

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News viral Google Once Paid $100 Million To Keep Neal Mohan From Joining Twitter