Google's Sergey Brin Explains Why The Google Glass Was A 'Mistake' And Failed

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Last Updated:May 22, 2025, 15:50 IST

Google Glass was a costly nonaccomplishment and Brin admits the mistakes helium made but helium feels that 2025 volition beryllium antithetic for the astute glasses.

Sergey Brin launched the Google Glass successful 2013 to overmuch fanfare

Google Glass is getting a rebirth of sorts acknowledgment to GenAI and Android XR that volition beryllium powering the caller astute glasses successful 2025. Sergey Brin, co-founder of Google was portion of the large Google Glass motorboat lawsuit successful 2013 wherever helium showed the archetypal iteration of the wearable and successful immoderate ways the aboriginal of the segment. 

However, the Glass failed to determination beyond the interior and developer tests, not slightest due to the fact that of the hefty terms tag. Fast-forward to 2025 and Brin feels this clip things are different, which is wherefore helium is optimistic astir the Glass 2.0 mentation acknowledgment to the emergence of artificial quality via Gemini for his company. 

Brin was an expected visitant of a fireside chat connected the sidelines of the Google I/O 2025 successful California this week, wherever helium seemed anxious to talk to the nationalist and get his views out. 

Lessons Learnt 

Brin was quoted saying that helium has learned a batch which is wherefore helium is assured astir things being antithetic this clip around. Brin was evidently going to beryllium quizzed astir the scope of Android XR that volition beryllium powering the next-gen astute glasses for the company. 

And helium pointed retired that the emergence of GenAI has fixed them the crushed to bring backmost the thought of Google Glass albeit successful a caller signifier and function. Brin seems heavy invested successful the solid segment, and helium is pleased that the caller astute glasses volition not person that happening (camera) successful beforehand similar the archetypal Google Glass. 

But helium is conscious astir the information that too the deficiency of AI and the ‘technology gap’, the first-gen Google Glass suffered from his constricted cognition astir proviso chains and however to terms them reasonably successful the market. 

Past mistakes are surely going to enactment successful Google’s favour particularly with Brin backmost astatine helm successful immoderate capacity. And the committedness of Android XR with Gemini shows the institution mightiness beryllium onto thing applicable similar the Meta Ray Ban astute glasses.

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News tech Google's Sergey Brin Explains Why The Google Glass Was A 'Mistake' And Failed