Snapchat introduces AI-powered video lenses

Snapchat is rolling retired a caller lens format called ‘AI Video Lenses,’ which combines Augmented Reality and Generative AI, the institution announced. The diagnostic volition lone beryllium made disposable for Platinum subscribers connected the platform.

There are presently 3 lenses for options, including the fox lens, a raccoon lens and a angiosperm lens, all of which blend seamlessly into a snap. The institution has said they volition beryllium rolling retired caller AI lenses each week.

“These Lenses, powered by our in-house built generative video model, bring immoderate of the astir cutting-edge AI tools disposable contiguous to Snapchatters done a acquainted Lens format,” Snap said successful a blog post.

Users request to prime the lens they privation and seizure a snap. The AI video is generated and saved to Memories automatically. People tin past easy stock this with their friends oregon connected their stories.

Published - March 14, 2025 12:05 p.m. IST